A precise, three-word address for every place on earth

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With what3words, Chris Sheldrick and his team have divided the entire planet into three-meter squares and assigned each a unique, three-word identifier, like famous.splice.writers or blocks.evenly.breed, giving a precise address to the billions of people worldwide who don’t have one. In this quick talk about a big idea, Sheldrick explains the economic and political implications of giving everyone an accurate address — from building infrastructure to sending aid to disaster zones to delivering hot pizza. You can click on the small icon to have English / French subtitles 🙂